From first click to booked job.
A Red Leaf lead system answers every form and missed call within seconds, follows up until they book, and asks for a review after the job. It works on the website you have, or on a new one if yours is holding you back.
See it free firstNo contractYour domain stays yours
Sample A fictional business and lead.
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She searchesfence repair knoxvilleRidgeway Fence Co.
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She lands on the site

The phone number and the estimate button are right there.
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She asks for an estimate
Sarah M. · Fence repair · about 40 ft, storm damage
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The owner's phone buzzes
New lead: Sarah M., fence repair, 40 ft. Tap to call (865) 555-0198.
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She gets a reply right away
Hi Sarah, it's Mike at Ridgeway. Got your request. Does Thursday at 9 work for a look?
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BookedThursday, 9:00 AM · Estimate, Sarah M.On the calendar
You'll deal with me, start to finish.
I'm Dean. I build the systems that turn a click or a call into a booked job.
For the past few years I've built websites, CRMs and lead follow-up for home-service companies (sunrooms, baths, HVAC, roofing), mostly behind the scenes for a US marketing agency. Red Leaf is the same work, done directly for you.
The person who answers your email is the person who builds your system, from the first message to the day it goes live.
Leads go cold while nobody's answering.
You're on a roof or under a sink when the call comes in. The form lands in an inbox you'll check tonight. By then, she's booked someone else.
Companies that replied to an online lead within an hour were nearly seven times as likely to reach the decision maker as those that replied later.Harvard Business Review, 2011
- Missed calls with no replyVoicemail is where leads go to call the next company.
- Forms waiting in an inboxNobody's told, nobody replies, and the lead decides you're busy.
- No follow-up when they don't bookHalf-interested leads need one or two nudges. Most never get any.
- Happy customers never asked for a reviewSo the next stranger sees fewer reviews than your work deserves.
Two ways to start, both free.
Which one fits depends on your website. Either way, you see real work before you pay anything.
Your website needs work
I rebuild your homepage first, with your real services, area and Google reviews. You look at it on your phone. If you go ahead, the new site comes with your lead system built in.
- Built before you pay a cent
- A private link, up for two weeks
Your website is fine
I test it the way a customer would: one call during business hours and one form, both clearly marked as a test from me. You get a two-minute video of what happened, and what your lead system would have done instead.
- Your website stays exactly as it is
- Every time and number in the video is real
How it goes from there.
You see it free first
A homepage preview or a lead test, whichever fits your site.
You decide in writing
Ask me anything by email or text. No sales call needed.
I set it up
On your site or the new one: instant replies, missed-call text-back, follow-up and review requests.
I keep it running
I watch every part of it, and make changes within two business days of you asking.
One plan. The whole system.
- Instant reply to every form leadA text back within seconds, in your name
- Missed-call text-backWhen you can't pick up, they get a text instead of voicemail
- Lead alerts to your phoneEvery lead, the moment it comes in
- Follow-up until they bookA few friendly nudges, then it stops
- Review requests after every jobThe same message to every customer, the way Google requires
- A new website if you need oneBuilt, hosted and kept up to date. Or keep yours.
- Changes when you askDone within two business days
- Your number stays the sameNothing changes for your customers
How it compares.
| Question | Red Leaf | Do it yourself | A typical agency |
|---|---|---|---|
| See it before you pay | Yes, free | You build it first | Rarely |
| Every lead answered in seconds | Yes. By text once registered, email until then | Only if you're free to answer | Sometimes, usually extra |
| Follow-up and review requests | Included | Up to you | Usually extra |
| Who builds it | Dean, personally | You | A team you may never talk to |
| Upfront cost | $0 | Your evenings and weekends | Usually a build fee first |
| Commitment | None. Cancel by email | Your time, every week | Often a minimum term |
Straight answers.
Anything else, ask me directly: dean@byredleaf.com
Do I need a new website?
No. If your site works, the system plugs into it: your form, your phone number, your calendar. If your site is holding you back, a new one is included in the same price.
What's the lead test, exactly?
I call your business once during business hours and fill in your website form once. Both are clearly identified as a test from me, so nobody wastes time on a fake job. Then I send a two-minute video: what happened, how long it took, and what your lead system would have done.
Do I need a new phone number?
No. Calls you can't answer forward to a line that texts the caller back right away. Your number, and what your customers dial, stays the same.
When do the texts start?
Business texting needs carrier registration first, which usually takes one to three weeks. I start it on day one. Until it's approved, replies and alerts go out by email.
Who owns the website and the domain?
Your domain stays registered to you, always. Your text, photos and reviews are yours. If you ever cancel and I built your site, I hand your content back.
Do I have to get on a call?
No. Everything can happen by email or text: the free first step, your questions, the go-ahead. If you'd rather talk, that's fine too.
You're in the Philippines. Does that matter?
I work US Eastern hours, so I'm working when you are, and you'll hear back within one business day. Everything runs on your domain, your phone and your inbox, so where I sit doesn't change how it works for you.
What if I want to cancel?
Send one email. There's no contract to get out of.
See it working. Free.
Tell me about your business and pick how you'd like to start. If you're not sure which fits, leave it to me.
- A reply within one business day, usually sooner.
- Nothing to pay or sign for the preview or the lead test.
- No spam. Follow-ups stop the moment you ask.
Run a marketing agency on GoHighLevel? I build the lead systems behind your clients too.
Red Leaf for agencies